Gupshup launched its Voice AI Platform, a self-serve console for building and running AI voice agents that handle calls end to end. The launch extends Gupshup’s engagement platform from messaging into voice, bringing support, sales, and operations onto the same infrastructure businesses use for WhatsApp, RCS, and SMS. The platform covers agent lifecycle in a no-code, prompt-based interface. Businesses configure an agent’s voice, language, knowledge base, system prompt, and workflows, then connect it to tools their teams use. Before going live, teams define guardrails, run simulations, and validate behavior with tests – comparing models. Once deployed, analytics track success rates, satisfaction, and language usage, with transcripts, conversation history, and debug logs for review.
